When I began working with Boxout.fm, in their sixth month of operations, the radio, along with its existing logo and identity (developed by Nikhil Kaul) was beginning to gain identifiability.
Taking forward some existing elements, this project was about evolving the existing logo to a system, with added idiosyncrasies.
Radios studied were: NTS, Dublab, Worldwide FM & Rinse FM.
Link to brand book:
